This Theory lets the researchers know what people do with technology and in doing so providing different media to fulfill different needs. This perspective focuses on 7 needs
1, The social and psychological origins of needs
2. Needs which generate expectations
3. Expectations of the mass media or other sources.
4.Sources which lead to differential patterns of media exposure for engagement in other activities .
5. Activities resulting in
6, Needs gratification
7. Gratifications and other consequences perhaps mostly unintended ones.
